Doing
the right things better than all competitors!
Always ask: What makes the difference? The inner core of competitive strategy is
doing
the right things better than all our competitors!
It is not just the price, which makes a product or service
cheap or expensive. In competition, many other factors
play their role such as delivery speed, reputation or
pace of innovation.
Every business needs something
to stand out in the market. Why should a customer decide for Your offer instead
of others? It is kind of a law of nature: If there are two
competitors
who count on the same combination of competitive
factors, one will fail. meineZIELE helps
you analyze and present the situation of your business.
As in each of meineZIELE's functions, the concrete
task on your daily schedule is just a few clicks
away from the strategic insight.
How to improve
A good method to deal with competitive factors is using a spider chart, check for
improvements and deteriorations in regular sessions. Consider improvements for
all of the factors to get a situation of continuous improvement.
But:
Keep in mind that Your competitive factors are of different importance. There
should be the one, where You perform better than all of Your competitors. And
there is one, where the customers find the most disadvantages compared with Your
competitors. Maybe this factor is kind of an Achilles heel and You should take
care of it.
And also keep in mind: This is just the surface of it. With meineZIELE You can
take a deep dive for each factor. The tree structure of goals and tasks has its
counterpart in a unique hierarchical pattern of spider charts just one click
away.
Strategic work on competitive factors is very much like the "radar for teams", an
extremely powerful teamwork method. It is not just charts. The method behind
makes Your success.
Tip:
Laws of nature like the one of Gause-Volterra
on competitive exclusion is also valid for economical
competition.